Five campaigns. Five different decisions.

Demo — synthetic data. Northstar Living is fictional. This demo contains no customer exports, live Amazon connection, credentials or writeback. All calculations run locally from deterministic fictional facts.

1. Glass storage: excellent conversion-backed results; develop winners without claiming profit.
2. Meal prep: good discovery performance and inefficient routes; inspect an existing exact destination before creating a duplicate.
3. Kitchen organisers: mixed returns, small samples and monitor cases.
4. Lunch bags: no recent conversions, but older purchases protect valuable historical terms.
5. Broad storage: sustained no-return spend, irrelevant terms and an already-recorded negative to demonstrate duplicate prevention.

What the numbers mean

Campaign outcomes use fictional 14-day attribution; search outcomes use fictional 7-day attribution. Account order-date revenue and account Ads-attributed revenue are independent fictional ledgers. Their totals are reconciled within each source, not forced to match each other. No attributed sales are added to total sales. ROAS is not profit.

Configured bids are distinct from observed CPC. Entity snapshots and source decisions are simulated, never live-verified. Missing contribution margin, target/budget approval and product-target eligibility remain check-needed. No Amazon mutation is Ready merely because this is a demo.

The fixed scenario covers 3 March–28 September 2026. Use 7D, 14D, 30D, 60D, completed months or custom dates. Historical rows and converter protection remain available when the reporting window changes.

This demo does not certify Page 5 or any external customer account.